Road Traffic Accident

Cyclist Awareness Campaigns Reduce Dooring 

August 8, 2023
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Written by Lena Farnell, Associate & Legal Change Manager

In the bustling streets of our cities, an often-overlooked danger occurs with potentially devastating consequences. Car dooring occurs when a car door is abruptly opened in the path of an unsuspecting cyclist. The result can be a serious collision, leading to injury or even death for the cyclist.  

The solution to this problem may lie in a simple yet effective technique known as the Dutch Reach. This article delves into the importance of cyclist awareness campaigns in promoting the Dutch Reach and other safe practices, exploring the role of these campaigns in educating the public and making our roads safer for everyone.  

The Importance of Awareness Campaigns 

Educating the Public 

Cyclist awareness campaigns are not just about spreading information; they are about changing behaviours. They aim to make the roads safer for everyone by promoting respect and understanding between different road users.  

By educating drivers about the dangers of dooring and the importance of practices like the Dutch Reach, these campaigns can help reduce accidents and save lives. 

Promoting Safe Practices 

The Dutch Reach is a simple technique that can make a big difference. By opening the car door with the hand furthest from the door, drivers and passengers are forced to turn their bodies, encouraging them to look over their shoulders and check for cyclists. This simple act can prevent a sudden collision and protect cyclists from harm. 

Awareness campaigns play a crucial role in promoting this and other safe practices. 

Ways That Campaigns Spread The Word 

Safety campaigns employ a variety of strategies to effectively spread their message and promote safer practices. Traditional methods such as public service announcements, billboards, and leaflets continue to play a significant role in providing information in a direct and accessible manner. 

Social Media 

However, in the digital age, these campaigns have also embraced newer forms of media to reach a wider audience. Social media platforms like Facebook, Twitter, and Instagram offer a powerful tool for these campaigns, allowing them to engage directly with the public, share updates, and respond to queries. 

These platforms also enable campaigns to utilise the power of viral marketing, where a particularly impactful message or video can be shared and spread rapidly, reaching millions of people in a short span of time. 


Collaborations with influencers and celebrities can also help campaigns reach a larger and more diverse audience. These individuals can use their platform to promote the campaign’s message, lending their voice and influence to the cause. 


Finally, safety campaigns often work in partnership with schools, community groups, and local businesses to spread their message. These partnerships can involve educational workshops, community events, and other local initiatives that promote cyclist safety and the prevention of dooring. 


While significant progress has been made, there is still much work to be done. Continued awareness campaigns, education, and the promotion of safe practices like the Dutch Reach are essential in ensuring the safety of cyclists. 

As we consider the safety of cyclists, we can all contribute to reducing dooring and making our roads safer for everyone. 

Cyclist Support at Fletchers Solicitors 

Here at Fletchers, we provide comprehensive legal support for cyclists who have been involved in accidents. Our team of legal experts specialise in cycling law, offering advice and representation for a wide range of issues, from personal injury claims to disputes over liability. 

To learn more about our services or how to start your claim, call 0330 013 0243 and speak to one of our specialist solicitors. We’re here to help. 

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