Road Traffic Accident

Our first acquisition – established cycle brand Cycle SOS

November 14, 2022
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Written by Lena Farnell, Associate & Legal Change Manager

We are excited to announce the acquisition of Cycle SOS, the leading brand for cyclists in need of support from a personal injury solicitor.

The deal with Smith Jones, a Burnley based law practice, sees us take on the Cycle SOS brand and the firm’s entire Personal Injury book. We also welcome the Cycle SOS legal team, including Cycle SOS founder and specialist lawyer Paul Darlington, who will join Fletchers’ dedicated cycling practice.

We have been fighting on behalf of vulnerable road users for over 30 years and have represented tens of thousands of two-wheel clients, making the acquisition of Cycle SOS a strong fit with our experience. We also have considerable experience of direct-to-consumer marketing through our medical negligence brand, Patient Claim Line, and we will use this in combination with additional marketing investment to grow Cycle SOS in the coming years.

This is our first acquisition since we were bought by private equity firm, Sun Capital, in October last year. At that time, we highlighted our plans to grow both organically and by pursuing acquisitions across our Personal Injury and Medical Negligence practices.

A powerful team of specialist lawyers

Peter Haden, CEO, said: “We are delighted to be acquiring Cycle SOS and are excited to welcome Paul and his colleagues as they join our team.

“Cycle SOS is a brilliant fit for Fletchers given our long heritage championing the rights of vulnerable road users and representing clients who have been injured on the road. It’s a good example of the type of the acquisitions we’re keen to make, as it brings additional capability, a valuable set of assets, and a new route to market. It’s also a great business in its own right, and we’re very grateful to the team at Smith Jones who have invested in the brand over many years.”

Paul Smith, owner of Smith Jones, said: “This is a fantastic opportunity to take the cycle project to the next level. Historically we have always punched above our weight, thanks to the commitment of the Cycle Claims Team, so we will be now able to enhance the service to our existing and future clients through access to Fletchers’ formidable human and technical resources.”

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